{
"funnelId": "colorella-colour-test",
"version": "0.1.0",
"locale": "en",
"brand": {
"name": "Colorella",
"logoText": "Colorella"
},
"endpoints": {
"track": "/api/track",
"lead": "/api/lead",
"analyze": "/api/analyze",
"checkout": "/api/checkout",
"intro": "/api/intro-state",
"geo": "/api/geo"
},
"tracking": {
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},
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"termsUrl": "https://colorella.app/terms",
"privacyUrl": "https://colorella.app/privacy",
"introSeconds": 600,
"readingMinSeconds": 22,
"experiments": [
{
"id": "offer",
"note": "Tom's option C: one-off tiers vs monthly club",
"arms": {
"oneoff": 50,
"club": 50
}
},
{
"id": "gate",
"note": "paywall before the reveal (locked) vs free season preview first (free)",
"arms": {
"locked": 100,
"free": 0
}
}
],
"pricing": {
"_note": "DRAFT PRICES, Tom sets the real ones. intro = price while the intro timer runs, standard = after. Amounts per currency.",
"currencies": [
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],
"anchorLine": {
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"GBP": "An in-person colour analysis costs £99 or more.",
"EUR": "An in-person colour analysis costs €120 or more.",
"AUD": "An in-person colour analysis costs A$200 or more.",
"NZD": "An in-person colour analysis costs NZ$200 or more.",
"CAD": "An in-person colour analysis costs C$200 or more."
},
"tiers": {
"palette": {
"name": "Colour Palette",
"tagline": "Your season and your colours",
"intro": {
"USD": 29,
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"EUR": 27,
"AUD": 45,
"NZD": 49,
"CAD": 39
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"USD": 39,
"GBP": 31,
"EUR": 36,
"AUD": 59,
"NZD": 65,
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},
"includes": [
"Your colour season, explained",
"All your best colours, by name",
"The colours to avoid",
"A shopping card to print or keep on your phone"
],
"deliveryHours": 24,
"guideName": "your Colour Palette guide"
},
"full": {
"name": "Colours + Hair, Makeup & Style",
"tagline": "Everything you need to look your best",
"recommended": true,
"intro": {
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"GBP": 39,
"EUR": 45,
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"CAD": 66
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"GBP": 55,
"EUR": 64,
"AUD": 105,
"NZD": 115,
"CAD": 93
},
"includes": [
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"The hair colours that suit you",
"Your lipstick, blush and eye shades",
"Whether gold or silver suits you",
"Pictures of you in your best and worst colours",
"Your personal shopping list"
],
"deliveryHours": 48,
"guideName": "your Hair, Makeup & Style guide"
},
"complete": {
"name": "The Complete Style Guide",
"tagline": "Your colours, put together into outfits",
"intro": {
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"EUR": 64,
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"CAD": 93
},
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"USD": 99,
"GBP": 79,
"EUR": 92,
"AUD": 150,
"NZD": 165,
"CAD": 134
},
"includes": [
"Everything in Hair, Makeup & Style",
"A small set of clothes in your colours that all go together",
"Outfit ideas for every occasion, shown on you",
"A picture book of your outfits to keep and print"
],
"deliveryHours": 72,
"guideName": "your Complete Style Guide"
}
},
"tierOrder": [
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"club": {
"name": "Colorella Colour Club",
"tagline": "Your full colour guide, then new ideas every week",
"intro": {
"USD": 1,
"GBP": 1,
"EUR": 1,
"AUD": 2,
"NZD": 2,
"CAD": 2
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"standard": {
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"EUR": 1,
"AUD": 2,
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"renewal": {
"USD": 4,
"GBP": 3,
"EUR": 4,
"AUD": 6,
"NZD": 7,
"CAD": 5
},
"includes": [
"Your full colour guide (hair, makeup and style)",
"Pictures of you in your best and worst colours",
"A colour letter every week: clothes in your colours, outfit ideas and tips",
"Ask us any colour question by email",
"Cancel at any time"
],
"deliveryHours": 72,
"guideName": "your complete colour guide",
"interval": "week"
},
"letter": {
"name": "Weekly colour letter",
"line": "Add my weekly colour letter: clothes in my colours, outfit ideas and tips. {first} for the trial week, then {price} a week. Cancel at any time.",
"first": {
"USD": 1,
"GBP": 1,
"EUR": 1,
"AUD": 2,
"NZD": 2,
"CAD": 2
},
"price": {
"USD": 4,
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"AUD": 6,
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},
"interval": "week",
"couponPrefix": "clr_letter_first_week"
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"downsell": {
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"price": {
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"GBP": 15,
"EUR": 18,
"AUD": 29,
"NZD": 32,
"CAD": 26
}
},
"deliveryNote": "Your first reading opens as soon as you pay. Our colour team then checks it against your photos and emails your guide with all your colours: Colour Palette within 24 hours, Hair, Makeup & Style within 48 hours, the Complete Style Guide within 72 hours."
},
"reviews": [
{
"name": "Karin L.",
"text": "I had my colours done in a salon years ago and lost the card. This gave me the same season in two minutes, and the palette matches what I was told. I keep it open when I shop."
},
{
"name": "Lisa D.",
"text": "The photo took me two tries, but the result made sense. I went through my wardrobe with the colours on the screen and finally understood why half of it never gets worn."
},
{
"name": "Eric P.",
"text": "Bought it for my wife and she did mine as well. Turns out the navy I always buy is right for me and the black is not. Quick and clear."
}
],
"steps": [
{
"id": "age",
"type": "hero",
"progress": false,
"eyebrow": "3-minute colour test",
"title": "Find the colours that make you look your best",
"subtitle": "Answer a few questions, add one photo, and find out your colour season: the group of colours that suits you best.",
"image": "/app/assets/face-silver-ponytail-smile.jpg",
"proofLine": "Based on the 12-season system colour consultants use",
"question": "To start, how old are you?",
"options": [
{
"id": "u40",
"label": "Under 40"
},
{
"id": "40s",
"label": "40 to 49"
},
{
"id": "50s",
"label": "50 to 59"
},
{
"id": "60s",
"label": "60 to 69"
},
{
"id": "70p",
"label": "70 or older"
}
],
"legal": "By continuing you agree to our Terms and Privacy Policy."
},
{
"id": "goal",
"type": "multi",
"question": "What would you like your colours to help you with?",
"subtitle": "Tick all that apply.",
"options": [
{
"id": "fresh",
"label": "Look fresher and less tired",
"icon": "sun"
},
{
"id": "wardrobe",
"label": "A wardrobe where everything goes together",
"icon": "hanger"
},
{
"id": "shopping",
"label": "Stop buying clothes I never wear",
"icon": "bag"
},
{
"id": "makeup",
"label": "Makeup that suits me",
"icon": "lips"
},
{
"id": "hair",
"label": "The right hair colour",
"icon": "hair"
},
{
"id": "occasion",
"label": "Look my best for a special day",
"icon": "star"
}
]
},
{
"id": "goal_mirror",
"type": "info",
"byAnswer": "goal",
"variants": {
"fresh": {
"title": "You're in the right place",
"body": "The colours near your face change how your skin looks. The right ones make you look rested. The wrong ones add shadows and make skin look grey.\n\nThat's exactly what your test will sort out."
},
"wardrobe": {
"title": "You're in the right place",
"body": "When your clothes are in your colours, almost everything goes with everything. Fewer pieces, more outfits.\n\nYour test gives you the colours to build that around."
},
"shopping": {
"title": "You're in the right place",
"body": "Most clothes that stay in the wardrobe with the tags on are the wrong colour, not the wrong style.\n\nWith your colours you'll know in the shop, before you pay."
},
"makeup": {
"title": "You're in the right place",
"body": "Lipstick and blush that match your colouring look natural. The wrong shade sits on top of the skin.\n\nYour test shows which shades are yours."
},
"hair": {
"title": "You're in the right place",
"body": "Hair colour sits right next to your face all day. The right shade brightens it, the wrong one can make skin look tired.\n\nYour test shows which shades suit you now."
},
"occasion": {
"title": "You're in the right place",
"body": "For a day when you want to look your best, colour does more than the dress itself.\n\nYour test shows which colours to wear on the day."
},
"default": {
"title": "You're in the right place",
"body": "The colours near your face change how your skin looks. Your test finds the ones that work for you."
}
},
"image": "/app/assets/face-blonde-close-smile.jpg",
"cta": "Continue",
"imagePosition": "50% 45%"
},
{
"id": "mirror",
"type": "multi",
"question": "When you wear certain colours, do you notice any of these?",
"subtitle": "Think of a top or scarf that never felt quite right. Tick all that apply.",
"options": [
{
"id": "tired",
"label": "I look tired or pale"
},
{
"id": "shadows",
"label": "Shadows under my eyes stand out"
},
{
"id": "red",
"label": "My skin looks red or blotchy"
},
{
"id": "sallow",
"label": "My skin looks yellowish or grey"
},
{
"id": "older",
"label": "I look older than I feel"
}
],
"noneOption": "I haven't noticed"
},
{
"id": "wardrobe",
"type": "single",
"question": "How do you feel when you open your wardrobe?",
"layout": "tiles",
"options": [
{
"id": "nothing",
"label": "Lots of clothes, nothing to wear",
"image": "/app/assets/q-pain-fitting.jpg"
},
{
"id": "safe",
"label": "Mostly black, navy and grey to be safe",
"image": "/app/assets/q-pain-black.jpg"
},
{
"id": "tags",
"label": "Things I bought but never wear",
"image": "/app/assets/q-pain-tags.jpg"
},
{
"id": "happy",
"label": "I like it, but want more outfits from it",
"image": "/app/assets/q-pain-tidy.jpg"
}
]
},
{
"id": "mistakes",
"type": "single",
"question": "How often do you buy something and later feel the colour isn't right on you?",
"options": [
{
"id": "often",
"label": "Often"
},
{
"id": "sometimes",
"label": "Sometimes"
},
{
"id": "rarely",
"label": "Rarely"
},
{
"id": "never_thought",
"label": "I've never thought about it"
}
]
},
{
"id": "stat_unsure",
"type": "info",
"stat": "42%",
"title": "of women aren't sure which colour season they are",
"body": "So most of us shop by guessing. Knowing your season takes the guessing out of every shop, every lipstick and every hair appointment.",
"source": "Source: Nobody's Child survey of 1,000 UK women",
"cta": "Continue"
},
{
"id": "hair",
"type": "single",
"layout": "tiles",
"question": "What is your natural hair colour?",
"subtitle": "The colour it grew, or was before any grey.",
"options": [
{
"id": "black",
"label": "Black",
"image": "/app/assets/q-hair-black-tile.jpg"
},
{
"id": "brown",
"label": "Brown",
"image": "/app/assets/q-hair-brown-tile.jpg"
},
{
"id": "blonde",
"label": "Blonde",
"image": "/app/assets/q-hair-blonde-tile.jpg"
},
{
"id": "red",
"label": "Red or auburn",
"image": "/app/assets/q-hair-red-tile.jpg"
}
]
},
{
"id": "grey",
"type": "single",
"showIf": {
"answers.age": [
"40s",
"50s",
"60s",
"70p"
]
},
"question": "How much grey or silver is in your hair now?",
"options": [
{
"id": "none",
"label": "None yet"
},
{
"id": "little",
"label": "A little"
},
{
"id": "half",
"label": "About half"
},
{
"id": "most",
"label": "Mostly or fully silver"
},
{
"id": "coloured",
"label": "I colour it"
}
]
},
{
"id": "grey_info",
"type": "info",
"showIf": {
"answers.grey": [
"half",
"most",
"coloured"
]
},
"title": "Your colours change as your hair does",
"body": "Grey and silver hair is softer next to your skin. Colours that suited you at 30 can look too strong now, and softer ones often look better.\n\nYour test looks at you as you are today, not as you were.",
"image": "/app/assets/face-silver-ponytail-smile.jpg",
"cta": "Good to know"
},
{
"id": "eyes",
"type": "single",
"layout": "tiles",
"question": "What colour are your eyes?",
"options": [
{
"id": "blue",
"label": "Blue",
"image": "/app/assets/q-eye-blue.jpg"
},
{
"id": "grey",
"label": "Grey",
"image": "/app/assets/q-eye-grey.jpg"
},
{
"id": "green",
"label": "Green",
"image": "/app/assets/q-eye-green.jpg"
},
{
"id": "hazel",
"label": "Hazel",
"image": "/app/assets/q-eye-hazel.jpg"
},
{
"id": "brown",
"label": "Light brown",
"image": "/app/assets/q-eye-brown.jpg"
},
{
"id": "dark_brown",
"label": "Dark brown",
"image": "/app/assets/q-eye-dark-brown.jpg"
}
]
},
{
"id": "sun",
"type": "single",
"question": "What does your skin do in the sun?",
"options": [
{
"id": "burns",
"label": "Burns easily, hardly tans"
},
{
"id": "burns_tans",
"label": "Burns first, then tans"
},
{
"id": "tans",
"label": "Tans easily"
},
{
"id": "deep",
"label": "Rarely burns, tans deeply"
}
]
},
{
"id": "metal",
"type": "single",
"layout": "tiles",
"question": "Which jewellery looks better on you?",
"subtitle": "Go with your first feeling.",
"options": [
{
"id": "gold",
"label": "Gold",
"image": "/app/assets/q-metal-gold-tile.jpg"
},
{
"id": "silver",
"label": "Silver",
"image": "/app/assets/q-metal-silver-tile.jpg"
},
{
"id": "both",
"label": "Both look fine"
},
{
"id": "unsure",
"label": "I'm not sure"
}
]
},
{
"id": "method",
"type": "info",
"title": "How your colour test works",
"rows": [
{
"icon": "drop",
"text": "Warm or cool. Does your skin have a golden or a pinkish tone?"
},
{
"icon": "half",
"text": "Light or dark. How light or dark are your hair, skin and eyes overall?"
},
{
"icon": "contrast",
"text": "Soft or strong. Do your hair, eyes and skin blend together, or stand out from each other?"
}
],
"seasonGrid": true,
"body": "Your answers to these three questions place you in one of 12 colour seasons. Each season has its own colours.",
"cta": "Continue"
},
{
"id": "wears",
"type": "multi",
"layout": "swatches",
"question": "Which colours do you wear most today?",
"subtitle": "Tick all that apply.",
"options": [
{
"id": "black",
"label": "Black",
"swatch": "#1A1A1A"
},
{
"id": "navy",
"label": "Navy",
"swatch": "#1F2A44"
},
{
"id": "grey",
"label": "Grey",
"swatch": "#8C8C8C"
},
{
"id": "white",
"label": "White",
"swatch": "#F7F7F5"
},
{
"id": "beige",
"label": "Beige and camel",
"swatch": "#C8A97E"
},
{
"id": "pastels",
"label": "Pastels",
"swatch": "#C9B8DD"
},
{
"id": "brights",
"label": "Bright colours",
"swatch": "#D9235F"
},
{
"id": "earth",
"label": "Earth tones",
"swatch": "#8A5A32"
}
]
},
{
"id": "compliment",
"type": "single",
"layout": "swatches",
"question": "Which colour do you get the most compliments in?",
"options": [
{
"id": "blue",
"label": "Blue",
"swatch": "#3E6FB0"
},
{
"id": "green",
"label": "Green",
"swatch": "#3F7D5A"
},
{
"id": "pink",
"label": "Pink or red",
"swatch": "#C8506A"
},
{
"id": "earth",
"label": "Brown or rust",
"swatch": "#9C4B26"
},
{
"id": "black",
"label": "Black",
"swatch": "#1A1A1A"
},
{
"id": "pastel",
"label": "Soft pastels",
"swatch": "#D7C6E3"
},
{
"id": "cant_remember",
"label": "I can't remember"
}
]
},
{
"id": "makeup",
"type": "single",
"question": "How often do you wear makeup?",
"options": [
{
"id": "daily",
"label": "Every day"
},
{
"id": "sometimes",
"label": "Sometimes"
},
{
"id": "rarely",
"label": "Rarely"
},
{
"id": "never",
"label": "Never"
}
]
},
{
"id": "occasion",
"type": "single",
"question": "Is there something coming up you'd like to look your best for?",
"options": [
{
"id": "wedding",
"label": "A wedding or a party"
},
{
"id": "holiday",
"label": "A holiday"
},
{
"id": "photos",
"label": "Family photos"
},
{
"id": "work",
"label": "Work or a new role"
},
{
"id": "everyday",
"label": "Just everyday life"
}
]
},
{
"id": "proof",
"type": "proof",
"title": "Women like you have found their colours",
"rows": [
{
"icon": "grid",
"text": "Every colour has a name, so you can look for it when you shop"
},
{
"icon": "lock",
"text": "Your photo is private and only used for your colour test"
},
{
"icon": "check",
"text": "We read your answers and your photo together, so the result is about you"
}
],
"cta": "Continue"
},
{
"id": "photo_intro",
"type": "photoIntro",
"title": "Now one photo, so it's really you",
"subtitle": "Your answers narrow it down. Your photo makes it yours.",
"tips": [
{
"icon": "sun",
"text": "Near a window, in daylight"
},
{
"icon": "face",
"text": "Face the camera, hair away from your face"
},
{
"icon": "glasses",
"text": "Glasses off, little or no makeup if you can"
}
],
"takeLabel": "Take a photo",
"chooseLabel": "Choose a photo",
"privacyLine": "Your photo is only used for your colour test."
},
{
"id": "photo",
"type": "photo",
"progress": false,
"title": "Your photo",
"okLine": "We found your face automatically. Nothing to adjust, just tap “Use this photo”.",
"retakeLabel": "Use a different photo",
"cta": "Use this photo"
},
{
"id": "reading",
"type": "reading",
"progress": false,
"title": "Reading your colours",
"phases": [
"Finding your face",
"Checking if your skin is warm or cool",
"Checking how light or dark your colouring is",
"Comparing you with all 12 colour seasons",
"Picking your best colours"
],
"interrupts": [
{
"id": "commit_fresh",
"at": 38,
"question": "Would you like colours that make you look fresh and rested, even without makeup?",
"yes": "Yes, please",
"no": "Not important"
},
{
"id": "commit_goal",
"at": 72,
"byAnswer": "goal",
"variants": {
"wardrobe": {
"question": "Shall we show you which colours in your wardrobe to keep?",
"yes": "Yes",
"no": "No, thanks"
},
"shopping": {
"question": "Shall we add a shopping card you can take to the shops?",
"yes": "Yes",
"no": "No, thanks"
},
"makeup": {
"question": "Shall we include your lipstick and blush shades?",
"yes": "Yes",
"no": "No, thanks"
},
"hair": {
"question": "Shall we include the hair colours that suit you?",
"yes": "Yes",
"no": "No, thanks"
},
"occasion": {
"question": "Shall we include what to wear for your special day?",
"yes": "Yes",
"no": "No, thanks"
},
"default": {
"question": "Shall we include your best colours for hair and makeup too?",
"yes": "Yes",
"no": "No, thanks"
}
}
}
]
},
{
"id": "preview",
"type": "preview",
"showIf": {
"exp.gate": [
"free"
]
},
"title": "You're a {seasonName}",
"body": "Here are 4 of your colours. Your full palette has 29, plus the colours to avoid.",
"cta": "See my full colours"
},
{
"id": "email",
"type": "email",
"title": "Your colour results are ready",
"subtitle": "Where should we send them?",
"placeholder": "Your email",
"privacyLine": "We never share your email. You can unsubscribe at any time.",
"cta": "Show my results"
},
{
"id": "name",
"type": "text",
"optional": true,
"title": "What's your first name?",
"subtitle": "So your colour guide is made out to you.",
"placeholder": "First name",
"cta": "Continue",
"skipLabel": "Skip"
},
{
"id": "paywall",
"type": "paywall",
"progress": false,
"timerLabel": "Your lower price is reserved for",
"headline": "{name}, your colour results are ready",
"headlineNoName": "Your colour results are ready",
"builtLine": "Made from your {nAnswers} answers and your photo",
"lockedNote": "Your first reading is ready. A stylist looks over every result before your guide is sent to you.",
"paymentLine": "Apple Pay · Google Pay · Card · PayPal",
"oneoff": {
"chooseTitle": "Choose your colour guide",
"cta": "Get my colour guide · {price}",
"finePrint": "You pay {price} once. No subscription. Your first reading opens straight away. {guideName} with all your colours arrives by email within {hours} hours."
},
"club": {
"chooseTitle": "Join the Colorella Colour Club",
"cta": "Start my {price} trial week",
"finePrint": "{price} for your trial week, then {renewal} a week. Your first reading opens straight away, and {guideName} with all your colours arrives by email within {hours} hours. You can cancel at any time with one click in your email."
},
"faq": [
{
"q": "What do I get, and when?",
"a": "Your first reading opens as soon as you pay. Our colour team then checks it against your photos and emails you your guide with all your colours: Colour Palette within 24 hours, Hair, Makeup & Style within 48 hours, the Complete Style Guide within 72 hours."
},
{
"q": "What is in the guide?",
"a": "Your colour season and why it suits you, all your colours by name, the colours to avoid, and a shopping card. The bigger guides add hair colours, lipstick and blush shades, whether gold or silver suits you, pictures of you in your best and worst colours, and outfit ideas."
},
{
"q": "How accurate is it?",
"a": "We read your photo and your answers together and compare them with all 12 colour seasons. Our colour team checks it again with your extra photos. If something doesn't feel right, write to us and we'll look at it again."
},
{
"q": "Can I use it when I shop?",
"a": "Yes. Every colour has a name you can look for, and you get a shopping card to keep on your phone or print."
}
],
"downsell": {
"title": "Before you go",
"body": "Not ready for the full guide? Get your colour season and all your colours for {price}.",
"cta": "Get my colours · {price}",
"decline": "No, thanks"
},
"deliveryLine": "Your guide by email within {hours} hours"
}
]
}